• Информационно-образовательная программа для профессионалов в области свиноводства шагает по России.

    31 May 2017

    Информационно-образовательная программа для профессионалов в области свиноводства шагает по России.

    Старт программы был дан в марте в Белгороде. Эксперты программы при участии Национального Союза свиноводов и ВНИИМП им. Горбатова рассказали участникам о необходимости внедрения принципов ответственного животноводства, инновациях в ветеринарии, а также способах повышения качества мяса и экономических показателей предприятия.


    Все желающие смогли продегустировать мясо, приготовленное с применением инновационных методов. Мероприятие имело большой успех и активно

    освещалось в профильных СМИ. Следующим городом "высадки" экспертного десанта стал Новосибирск. И вновь прекрасные результаты. Выступления спикеров стимулировали активное обсуждение затронутых вопросов и получили большое количество положительных отзывов.

    Участники благодарили экспертов за актуальность и своевременность освещаемых тем. Изюминкой мероприятия стал мастер-класс по введению вакцины, демонстрируемый на натуралистичном макете поросенка.

  • AG Loyalty получило премию Digital Communications Awards 2017

    20 February 2017

    AG Loyalty получило премию Digital Communications Awards 2017

    20 февраля состоялась торжественная церемония награждения «Digital Communications AWARDS – 2017». Команда AG Loyalty взяла главный приз  в номинации «Иллюстрации/ инфографика» за проект #ПротивМеланомы, приуроченный к Всемирному дню борьбы с раком кожи.






    Для привлечения внимания к этой проблеме, агентство в партнерстве с Ассоциацией специалистов по проблемам меланомы разработали социальную digital-акцию с использованием известных женских образов Эпохи Возрождения, олицетворяющих первозданную красоту и здоровье. Эти персонажи были выбраны не случайно, ведь мода на загар существует всего 100 лет, а мода на здоровую кожу будет всегда.
    Жюри отметило высокие результаты акции и позитивный подход к теме. Проект охватил более 2,5 млн пользователей соцсетей. Многие из них прошли тест на риск развития заболевания.

    «Мы очень горды получить награду именно за этот проект, потому что он действительно социально ответственный и значимый. Мы обещаем и дальше разрабатывать и реализовывать общественно значимые кампании и проекты, результатами которых поделимся в следующем году!» ­– отметила Наталья Максвелл-Джексон,  генеральный директор агентства.
Our expertise
Healthcare

Since 2003, we have been the leading Russian healthcare specialist agency, well known for developing and delivering healthcare campaigns to improve communication with both professionals (doctors), and patients, and for corporate and product-related projects in the RX, OTC, BAA categories. Our clients are the largest International and Russian pharmaceutical and health companies as well as industrial associations.

Social and charity programs

The portfolio of AG Loyalty includes launch, implementation and support for Russia’s leading social and charity organizations and programs – Avon’s initiative «Together Against Breast Cancer», «Equal Right to Life» non-commercial partnership, «For Life» project and many others.

Information technologies

We are proud of our long-term collaboration with clients like SAP, SAS, and Stonesoft. Our society today heavily relies on innovations and information technology, and we take a major interest in developing integrated communication campaigns using unique expertise and technologies. We are always keen to find new clients and partners, and explore new ideas.

Industry

DuPont, AGC, Pennwell, Industrial Power Machines have allentrusted us to support their socially relevant projects. Modern life is impossible without advanced agricultural technologies, manufacturing, oil and gas production, or glass making, and we are proud to be involved in these sectors.

Education

Since 2010, we have run a number of communication programs for the major Universities and Schools of Russia, and support the high profile «Science Festival» project.

Family and childhood

For many years, we have run campaigns for infant food and medicine producers, family projects and clubs. One of our best experiences was supporting the launch of the Anderson Cafe chain and also working on Hipp, Similac, Semper infant foods. We have also held classes for school and pre-school children on preventing and treating lice, and obeying traffic rules.

Direct sales

Support of small-size and family businesses is an important social function for companies involved in direct sales. Some of our largest clients – Amway and Avon – see their social responsibility not only in supporting small business, but also in launching their own socially relevant campaigns. We are proud to have supported Amway’s «Responsibility for Future» fund and Avon’s «Breast Cancer Crusade» programs.

Fashion and style

«You go to your closet and you select that lumpy blue sweater, because you are trying to tell the world that you take yourself too seriously to care ... You think that you’ve made a choice that exempts you from the fashion industry when, in fact, you’re wearing the sweater that was selected for you by the people in this room» - To quote the legendary Miranda from The Devil Wears Prada.

Retail

We have developed a unique expertise in providing communication support for retail projects, built over many years working in the sector This experience includes providing communication support for retail networks such as Muztorg musical, Ralf Ringer footwear, Estel Adoni lingerie.

Cars, helicopters, yachts

We love working with clients whose corporate mission is to make travel around the world as quick and comfortable as possible – Kia, Aviamarket, Premium Yachts. Working together we can all feel the joys of moving forward!

Beauty

In common with many communication agencies, we are 90% staffed by fair-sex ambassadors. Our beauties have implemented such projects as Laneige, Satinique from Amway, Avon, Palmolive, Rowenta, Schick.

Household appliances

Our employees also have a home life and appreciate the comforts of home. So we understand how important it is to have high-quality household appliances for daily use – such as those offered by our clients Mabe and Philips.

Agriculture

Since 2010, we have been actively working with Russian and international, companies in the agricultural sector, and pharmaceutical producers of vaccines for pigs and cattle. AG Loyalty provides unique strategic consulting services for International companies entering the Russian agricultural market and full communication support for their products and services.

Food

One of the key social imperativess of our agency is to promote personal social responsibility. Since 2008, we have been actively supporting the eco-food trend, running an information and educational campaign to explain the differences between eco and natural products in cooperation with the Bio-Market network. We were especially excited to provide communication support for brands such as Dilmah.